HOT ! ビジネス・経済 Global Marketing tenth edition 企業出版ならクロスメディア・マーケティング│書籍でブランドと集客を強化

企業出版ならクロスメディア・マーケティング│書籍でブランドと集客を強化。ザ・リーダーシップ・マネジメント 「なぜ“経営は実行が大事”とわかっ。デジタル・ビジネスモデル 次世代企業になるための6つの問い。2030年に目指す姿 | クレディセゾン 企業・IR情報 2024。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.